Angry Monks Stop "Insulting" Beer Ad

That was the headline that caught my eye. Curious, I read more:

VILNIUS (Reuters) - Monks and nuns in the largely Catholic Baltic state of Lithuania forced a brewery on Wednesday to withdraw an "insulting" poster campaign featuring a Franciscan brother holding up a brimming glass of beer.

The outdoor billboard was to promote a beer produced by the country's biggest brewer, Svyturys-Utenos alus, which is majority owned by Danish brewing giant Carlsberg. 

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Given the history of Catholic monks and brewing, I had a chuckle thinking that perhaps the problem had more to do with the specific beer than the relationship.